Jeannette Jones started The Asset Advisory Group (TAAG) in 1988 with a goal to provide a different type of service in the financial advisory industry. Jones wanted her firm to act strictly as a fiduciary. She gave clients the option to pay only fees, and not commission. TAAG now serves clients using a fee-only model.
TAAG was a trailblazer of sorts in that regard. Most “financial advisors” at that time also sold insurance. Or they belonged to a larger group that marketed its own funds. They were paid by commission.